CLIENT
The reflex Wall
The reflex Wall
PRODUCT
Australian Paper x Sydney Roosters Partnership
Australian Paper x Sydney Roosters Partnership
PROJECT
To help further enhance and extend the partnership between Reflex and the Sydney City Roosters, we have devised a relevant brand activation and fan engagement device, that will not only help to drive sales for Reflex but also assist with converting Roosters fans to members
To allow fans to test their REFLEXES against the best, we created an interactive 'REFLEX wall' experience that increases in difficulty as they progress through the game. The aim was to hit the corresponding buzzers positioned in front of the user, as they light up, as quickly as possible in order to rank the highest score in 60 seconds. As the user moves through the game, the buzzers light up faster, with a real-time leader board showing the users progress against those that have already played and ranked their score. On completion each user will enter their contact details in order to receive a link to their score, to download or share on social media. This is also a direct communication piece via a branded eDM.
